
Pupil 360™
Path one: get seen
Consistent messaging across digital and traditional channels, focused, professional outreach backed by real-time analytics.

We help private schools attract, engage, and enroll the right students, so you can focus on teaching.
Part of Cassus Media’s digital marketing services.
Pupil Marketing is Cassus Media’s service for private schools. We combine education expertise with real marketing strategy to help you attract, engage, and retain the right students, so you can focus on what matters most.

One program, three levels of support. Start where your school is today and grow into more when you’re ready.

Path one: get seen
Consistent messaging across digital and traditional channels, focused, professional outreach backed by real-time analytics.

Path two: convert interest
Custom lead funnels plus student and parent assistance, with surveys, assessments, and live chat to guide families forward.

Path three: full service
Everything from marketing to direct family support, funding, forms, and communication managed end to end.
Many schools set a monthly retainer of one student’s annual tuition divided by 12, so attracting just two new students a year already returns your investment. No long contracts, and you can pause any time.
Paul Cassarly walks through the paths available to private schools, how we work, and what it costs. Watch it on your own time, then book a meeting when you’re ready.
Tell us about your school and we’ll map out the next step. The right person on our team will follow up, usually within one business day.
Fill out the form and the right person on our team will follow up.